It’s the mission that every broadcast technology and media operations manager dreads: “do more with less” - reduce your costs but be more productive. In an increasingly competitive multi-platform media world it is becoming the norm.
Fortunately, you don’t have to face this task alone.
For 30 years Sony Professional has garnered a well-earned reputation for making great products. But we also do more than that. We are similarly adept at providing complete professional solutions to your broadcast and media technology problems.
By partnering with us, and letting our professional solutions experts analyse your workflows, we can devise a bespoke strategy that delivers tangible benefits to your business.
Solutions provider, partner, colleague, associate, co-worker - call it what you will. We align our services and our market leading applications to fit your workflow needs.
Remove silos, reduce delays and improve performance; by working together we can help you to do more with less.
At this year's IBC we'll be unveiling advances in image, IP and media workflow and debuting solutions to re-imagine your approach to media production
THE END OF BROADCAST NEWS?
What the changing world of news consumption means for today’s media organisations
FROM ASSETS TO INSIGHTS
How to get the intelligence you need to transform your media operations
WHY WE WATCH TV
Connecting with today's audience... and tomorrow's
THE STORY'S THE THING
How to create journalist-centric workflows for the internet-first age
THE INTERNET OF NEWS
How technology is reshaping the real world of news production
INSIGHTS TO EFFICIENCIES
Growing visibility to grow your media business
RETURN ON INTEGRATION
How to achieve your goals without a 'rip and replace' strategy
Solve the real world challenges you face every day
MANAGING YOUR ASSETS: THE EXPERT VIEW
Fascinating industry insights from leading programme makers
REVIEWING YOUR CONTENT MANAGEMENT STRATEGY
Ten reasons why good media management and archiving can simplify your life
GROW YOUR PRODUCTION BUSINESS WITH MAM
Five ways a Media Asset Management system can help grow your production business
FIVE MYTHS ABOUT MEDIA MANAGEMENT
Common myths and misconceptions about media management and archiving
MORE THAN JUST CONTENT MANAGEMENT
Sony Professional Workflow Solutions provides applications and services that significantly improve media operations management and workflow, directly answering the needs of today’s broadcast and content businesses.
From capture and creation, through management and storage, all the way to delivery and distribution, our solutions optimise the entire production chain, governing processes, facilities and people and addressing wider business objectives along the way.
Our portfolio of market-leading options includes Media Backbone Conductor, Media Backbone Hive, Media Navigator and the Optical Disc Archive (ODA). All of our solutions work with third-party applications and provide users with the tools and capabilities to drive real business benefits.
Customers from all over the world have trusted Sony Professional to transform their media operations and help them achieve their objectives.
Media Backbone Hive is an omni-media workflow engine with an advanced scalable platform, specifically built for today’s changing and unpredictable world of news production.
Get in touch with to discuss your workflow requirements with one of our experts.